Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, May 29, 2020

Marketing...




Look at this!
Get in on what I'm doing!
Press this button to get in. 
Go here to get in on this. 
Do this to get in on that. 
Check me out here and there and everywhere. 

Look at this wonderful thing.
Look at these wonderful people. 
Get in on this!

What about this little thing?
What about this solution to your problem?
What about inspiration?
You can do it!
We can do it!
Don't forget me.

Get in on this deal right here.
You know you already want this deal over here. 
Get in on this!
Be part of something!
Look at these beautiful people. 
Do it!
Get it!
Buy it! 


Tuesday, July 30, 2019

A Leader and a Follower



A man named John sits in a waiting room for his interview. He is not nervous or overly enthusiastic. After a few minutes waiting in the room, John is told by the secretary that Mr. Johnson is ready to see him. She opens the door for him and as he passes her she smiles and mouths, "good luck".

Mr. Johnson: Thank you for coming in today, John.

John: Thank you for seeing me. I'm excited to be here.

Mr. Johnson: Good. So, I'm going to get straight to the point. I have a few more interviews today and I what I want to know is, why should I hire you?

John: Well, if I were to sum it up in a sentence it would be because I know how to be both a leader and a team player. In fact, if you wouldn't mind I would love to show you what I mean.

Mr. Johnson: By all means. But how?

John: Who is the nearest employee that I would be working with, other than your secretary, Sharine?

Mr. Johnson: Henry is working on a project in the next office. He's our head of marketing.

John: Can we go say hi?

Mr. Johnson: Obsoletely. This is turning out to be an interesting interview.

With that, Mr. Johnson takes John out of the office and they walk a few yards where Mr. Johnson knocks on a door enthusiastically.

Henry opens the door widely and smiles upon seeing Mr. Johnson.

Henry: Hello Mr. Johnson. How are you doing?

Mr. Johnson: I'm doing fine. Thanks. This is John. I'm interviewing him for the social media position. Content creation. He wanted to meet you.

John leans in before Henry can respond and shakes his hand enthusiastically.

John: How are you doing Henry? Or should I be more formal?

Henry: Oh no that's fine. Come in.

They all walk into the small office.

John: I told Mr. Johnson that I was able to be a leader and a follower and I thought that the best way to demonstrate that would be to talk with someone about what they do here.

Henry: I oversee the marketing department. We conduct surveys to understand our clients better, analyze sales trends, and work directly with advertising to make sure we are getting the right message out.

John: Are you allowed to show me the details of the project you're currently working on?

Henry: I don't know. Am I?

Mr. Johnson: Don't show him anything too cutting edge.

Henry Walks over to a computer and the others follow.

Henry: For the past six months we have been trying to extend our reach into the 25-30 demographic by slowly integrating our brand into as many pop-culture channels as we can. Unfortunately, we have only seen a three percent increase in sales from that demographic. I am trying to decide on whether to keep going or to scrap the project and put the resources toward a demo with more promise.

John: Is the 25-30 market worth enough to continue?

Henry: We have never really had a product for them until recently, with our new sport trainers, and they are the largest buyer of running shoes.

John: Seems like a huge market. I believe your best selling shoe last year was the Lincoln Leather which sells mostly to an older demographic. 35-40 I would guess.

Henry: Close enough.

John: Many 25-year-olds buy shoes that give them a perceived status. I would focus on getting influencers. Make them seem high end like the Lincoln Leather. Have them wear the new sports shoe in the day and the boot at night. What do you think?

Henry: We tried something like that before.  I do think that if we can get in there that market is a gold mine.

John: Thank you for sharing with me. I really hope I get the job here. I can tell you value collaboration and openness.

John shakes Henry's hand.

Henry: Thank you.

Mr. Johnson shakes Henry's hand.

Mr. Johnson: Thank you, Henry.

Henry: Thank you, Mr. Johnson.

John and Mr. Johnson make their way back to Mr. Johnson's office.

John: Well, what do you think.

Mr. Johnson: I think you asked a lot of good questions and had some good ideas. Henry seemed to like you. But how does that show me how you can lead and follow.

John: A good leader asks questions and listens first. A good follower validates others' ideas and contributes their own. I believe I demonstrated those qualities. 

Mr. Johnson: Very impressive John. Or should I say, my new marketing director?

John: Oh shit!

Mr. Johnson: Yeah. Fuck Henry!

John: Yeah. Fuck him. Can't make a decision and shit. What a piece of shit.

Mr. Johnson yells out the door: Henry, you're fired! Get the fuck out!

Tuesday, November 15, 2016

Podcast Startup Guide

If you're interested in sharing your ideas with the world podcasting is a great way to reach a huge audience without spending a lot of money. Podcasts are like the YouTube of radio and from politics to comedy there is something for everyone and it's free! Just like YouTube many podcasters have made a living reaching out to the world with their unique perspectives. If your interested in creating a high quality podcast here is a quick guide to getting started.

The easiest way:

1. Find a microphone that works with your computer or use your phone's recorder.
2. Download the Audacity or Reaper audio editing program for free. 
3. Record directly into the program or upload the file from your phone and edit to desired production value. 
4. Create a libsyn.com account, create a show and put content online.
5. Connect the RSS feed to iTunes to increase audience potential. 
6. Your done!

This way is cheaper but limited and if your computer shuts off or crashes you'll lose your content. 

A better way:

1. Pick up the Zoom H4N digital audio recorder. (Portable!)
2. Get one or more high quality cardioid microphones. I recommend the Senheiser E385 dynamic microphone. The H4N supports 2 XLR cables but with a splitter you can increase as needed. Or go with the H6N which supports 4 XLR inputs.
3. Get an XLR cable for each microphone needed. (Comes with some microphone bundles)
4. Get an SD card. Audio doesn't take up a lot of memory but the bigger the better. Speed isn't an issue if it is a newer SD card.
5. Plug everything in and record your podcast. The H4N has a lot of settings and acts as a limited mixer. WAV is higher quality than MP3 but takes up more space. You can split the left and right channels to have more options in post production. For more on settings and using the H4N I will post a separate blog. Check it out here: H4N Settings
6. Upload your audio file from your H4N to your computer for editing.
7. Edit using the free programs listed above. You don't have to go too in depth with this but having some kind of intro and outro increases production value. Go as simple or as elaborate as you want and remember to have fun. The more entertaining your podcast is the more people will continue to listen and recommend it to others.
8. Create a libsyn.com account, create a show and set up your show information under the Settings tab. 
9. Next, set up the Libsyn Classic Feed info under the Destinations Tab before you link it to iTunes. iTunes has a few specific requirements but it should be straight forward. Just make sure to have a picture that is the right size. That tripped me up when I got started. 
10. Upload your edited file using the Add New Episode button under the Content tab on Libsyn. If your having issues with storage go to Settings tab and check your Billing options. 
11. Connect the rss feed to iTunes under the Podcast tab in iTunes with the Submit a Podcast button. It takes a while for iTunes to accept the podcast but that will allow the RSS feed to be shared with millions of people around the world.
12. Your done! 

Podcasting is fun and inexpensive way to express yourself by sharing your unique perspective to the world. Thans for reading and if you have any questions about podcasting contact me here:

Twitter: @JoeGrins
Facebook: Joe Gray



My Podcasts:


Podcasting Guide: H4N Settings

These are the current H4N settings I use to have maximum quality and control in post production. I have changed settings here and there over time but this works great for me right now. Feel free to experiment and find what works for you. Any settings not listed below are not changed.

1. Input Settings
- Lo Cut = All Off
- Comp/Limit = All Off
- Monitor = On (This allows you to monitor with a headset before hitting the record button)
- 1/2 Link = Off (This allows you to adjust mic strength for each channel independently)
- Level Auto = Off (I recommend not allowing the H4N to control the mic input strength because it may do it mid episode and audio levels will not be consistent)
- Mono Mix = Off (This setting allows you to separate channels in post for more precise editing)
- MS Matrix = NA
- Phantom = Off (If your mic requires phantom power turn this on)
- Plug-In = Off

2. Record Settings
- Rec Format = WAV44.1kHz/16Bit (This creates a WAV file which is higher quality than MP3 but it takes up more storage. If you want to save space consider the MP3 formats but keep in mind the lower the quality recording the worse it can sound after post production)
- Auto Rec = Off
- Pre Rec = Off
- File Name = Default

3. Mode Select = Stereo

Other notes:

4. Power = I like using the AC Adapter when doing important recordings because I would hate to run out of battery and lose anything. I leave AA's in the H4N for backup but I change them out if they run low. If you leave the system with no power it will reset the Date/Time to default making it hard to manage files.

5. If your using XLR cables make sure to select the correct input on the face of the H4N or it will default to the internal mic. It should highlight the 1 and 2 buttons on the left side of the face. The internal mic works very well but will pick up more sounds from the environment than a Dynamic microphone.


Links:

My H4N Settings YouTube Supplement

My Podcasting Setup YouTube Supplement

Startup Guide

Buying Guide

My Podcasts:









Podcasting Startup Buying Guide

Here is a look at the equipment I use and links to where to get them:

1. Zoom H4N (Newer Version available as well)
https://www.amazon.com/Zoom-H4N-Digital-Multitrack-Recorder/dp/B00UK7G3UO/ref=sr_1_4?ie=UTF8&qid=1479246282&sr=8-4&keywords=h4n











2. Senheiser E385
https://www.amazon.com/Sennheiser-Dynamic-Cardioid-Vocal-Microphone/dp/B00006I5R7













3. XLR Cables
https://www.amazon.com/CBI-MLC20-Microphone-Cable-Foot/dp/B000VJJQUU/ref=sr_1_3?s=musical-instruments&ie=UTF8&qid=1479246630&sr=1-3&keywords=xlr










4. SD Card
https://www.amazon.com/dp/B000WQKOQM/ref=twister_B009RUZ7TS?_encoding=UTF8&th=1










5. Download a free audio editing program such as:
Don't forget this file:
6. A computer.

That's it!
With this equipment you will be able to produce high quality audio for your podcast.

Check out my Startup Guide Here:

Podcast Startup Guide

Contact me here:
Twitter: @JoeGrins
Facebook: Joe Gray

My Podcasts: